Tuesday, 11 December 2012

On-Page SEO Best Practices for 2013

Hello folks
Today we are cov­er­ing some advanced tech­niques that you can use in order to opti­mize your land­ing pages. The aver­age user of the Inter­net has devel­oped and is impor­tant for Inter­net mar­keters to develop with them.When you take a look at how the web has changed we can make more informed deci­sions on how to opti­mize our web­site and max­i­mize its impact.

But for those who are new to SEO and also for those who are con­fused about On-Page SEO I would rec­om­mend you to read Basic On-Page Fac­tors by SEOMOZ and for those who knows about the basic facts can jump into deep strate­gies and tips below.

But before we get deep into Advance ON SEO let’s have a brief look in tra­di­tional yet still nec­es­sary On page factors.

So let us begin with tak­ing a short his­tory les­son here. For­mer on-page SEO had some kind of tra­di­tional best prac­tices such as, “Oh, those things are com­mon to pages that per­form well in Google,” which does not nec­es­sar­ily mean that it is rea­son for their suc­cess. But it does mean that many peo­ple who suc­ceed are doing these things, and that per­haps we should fol­low them.

This are tra­di­tional strate­gies like the use of Key­words and Key­word phrase in the title tags one or two time or it been used in the begin­ning of title.Is the key­words has been used in the con­tent or in the web page body. The fun is that we care about the key­word den­sity or you can say the rep­e­ti­tion of Key­words as the fact is it has to do noth­ing about den­sity, but still we want to place the key­words right there. You may want to enter the key­words inabove para­graph, so peo­ple who are read­ing find the con­tent relevant.

We also place the key­words in URL’s if pos­si­ble. We think that links are about share so we can get some anchor text ben­e­fits from that. WE also place key­words in H tags. BUt the fact is we are do every thing but still we are very much con­fused as we don’t know what we are doing actu­ally mat­ters or not.

We have an image, and that image has an ALT attribute and we need our key­word inside. The ALT is in the code of the image tag itself, and we want the key word there. That seemed to be a strik­ing cor­re­la­tion with pages that do well.

We also need the key­words in the anchor text of the links which points other pages of the web­site. So our vis­i­tors can jump through the one page to another for the infor­ma­tion they are look­ing for.
Superb well above stuff is not out dated those points are still very impor­tant to con­sider while per­form­ing a on-page but we should also adopt a fact that these tech­niques are not enough to drive the metrics.However def­i­nitely these tra­di­tional tech­niques are not the only things we should think about in 2013. I must say and you guys also have to accept that On– Page has changed a lot and grow as every other forms of SEO. This is the kind of the thing which I want to say that this is the opti­miza­tion of Mod­ern times.

So below I want to share some amaz­ing tips which you should con­sider while per­form­ing on site optimization.

1) Canon­i­cal­ize the Dupli­cate pages of your web­site.
2) Write Unique TITLE Tags.
3) Make a smart path for your con­ver­sion pages or to your prod­uct pages.
4) Use vari­a­tions in Anchor Text.
5) Remove low qual­ity inter­nal links.
6) Gen­er­ate User Expe­ri­ence.
7) Hav­ing respon­sive and appeal­ing design.
8) Improve your web­site acces­si­bil­ity as per search engines point of view.
9) Add social shar­ing but­tons.
10) Encour­age vis­i­tors with your call to action mes­sages.
11) Rep­re­sent your­self, Your Team, Your Cul­ture, Your Brand.
12) Use HTML SItemaps over XML.

But the best tips is to ask your­self is you are doing fine or eth­i­cal. YOu may be think­ing that many of the above tips still belong to tra­di­tional tips the thing which we want explain is that Google is also the same it was before the Panda and Pen­guin the change is just that they fil­ter their search results and the remove only those web­sites who had not fol­lows their guidelines.

Many of the tra­di­tional opti­miza­tion fac­tors still are very impor­tant to gain rank­ing improv­ing usabil­ity and even for brand­ing. All you need to do is to just keep chang­ing the ways of using those tech­niques also try to do smart than the smartest.

Today the world of opti­miza­tion is is world of usabil­ity and user expe­ri­ence and social and SEO, are all com­ing together. It’s not just clas­sic SEO any­more. It’s not just social media mar­ket­ing any­more. It’s not just con­tent mar­ket­ing. If these prac­tices don’t work together, we don’t really get opti­mized the way we want to.